In today's advertising landscape, data sources are plentiful, yet it's problematic finding a way to put all this data to good use. Most advertising agencies still manually select their channels and aggregate results in cumbersome pivot tables. The process is slow, inefficient and prone to human error. This breaks down the value chain and creates dissatisfaction for all ecosystem participants: suppliers, buyers, clients, and customers.
In order to survive in today's digital economy, advertising agencies and marketers must efficiently manage, organize, and utilize thousands of data sources. Media planners and buyers need a secure way to access them and an efficient workflow to utilize the data.